Data-Driven Advertising Solutions

  • Google Ads
  • Retargeting

ROI-focused campaigns that capture high-intent buyers across search, social and programmatic channels.

Data-Driven Advertising Solutions

4.1x

Return on ad spend

1.6M+

Qualified impressions

27%

Higher conversion rate

-31%

Cost per acquisition

Client
DTC Skincare Brand
Category
Online Sales / e-Commerce
Work Period
March – July 2025
Industry
Beauty & Personal Care

The Challenge

Ad spend kept rising while sales stayed flat. Campaigns targeted broad audiences and most clicks came from people who were never going to buy.

The goal was to reach high-intent shoppers, cut wasted spend, and prove which ads actually drove revenue.

Our Strategy

  • Google Search & Shopping: Rebuilt campaigns around buyer-intent keywords and a clean, optimized product feed.
  • Dynamic Retargeting: Brought back visitors who viewed products with personalized ads based on what they browsed.
  • Programmatic & DSP: Extended reach to lookalike audiences on premium sites with strict frequency caps.
  • Weekly Optimization: Paused underperforming ads, scaled winners, and reported every result transparently.

Ready to Grow Your Brand?

Your next AI app, smarter workflow, or growth strategy starts here.