Data-Driven Advertising Solutions
- Google Ads
- Retargeting
ROI-focused campaigns that capture high-intent buyers across search, social and programmatic channels.

4.1x
Return on ad spend
1.6M+
Qualified impressions
27%
Higher conversion rate
-31%
Cost per acquisition
- Client
- DTC Skincare Brand
- Category
- Online Sales / e-Commerce
- Work Period
- March – July 2025
- Industry
- Beauty & Personal Care
The Challenge
Ad spend kept rising while sales stayed flat. Campaigns targeted broad audiences and most clicks came from people who were never going to buy.
The goal was to reach high-intent shoppers, cut wasted spend, and prove which ads actually drove revenue.
Our Strategy
- Google Search & Shopping: Rebuilt campaigns around buyer-intent keywords and a clean, optimized product feed.
- Dynamic Retargeting: Brought back visitors who viewed products with personalized ads based on what they browsed.
- Programmatic & DSP: Extended reach to lookalike audiences on premium sites with strict frequency caps.
- Weekly Optimization: Paused underperforming ads, scaled winners, and reported every result transparently.
Ready to Grow Your Brand?
Your next AI app, smarter workflow, or growth strategy starts here.